Privacy policy
1. Information we collect
We may collect the following types of information when you interact with Authority Juice:
We collect information in three ways: directly from you, automatically through website interactions, and from third parties.
a. Information you provide directly
Name, email, phone number, job title, company name, and industry.
Information submitted through contact forms, surveys, free audit requests, call bookings, and newsletter sign-ups.
Information shared during consultations, proposals, or service engagements.
b. Information collected automatically
IP address, browser type, device identifiers, operating system, referring URLs, and site navigation data.
Analytics data (time on site, bounce rate, click-throughs).
- Google Analytics 4 (GA4) for web analytics
- Google Search Console (GSC) for search performance and site health
Visitor identification:
RB2B to identify business visitors to our website. RB2B collects firmographic data (e.g., company name, size, industry) and may include publicly available contact details. RB2B is focused on B2B-level insights and does not intentionally identify private individuals.
Tracking data via cookies, pixels, beacons, and similar tools for analytics, advertising, and retargeting.
c. Information from third parties
HubSpot (CRM and marketing automation), where we store prospect details, track engagement, and send communications.
Instantly and HeyReach (outreach tools) are used for targeted email & LinkedIn campaigns.
Apollo (sales intelligence) is used to gather business contact data and enrich records.
Publicly available data sources (LinkedIn, business websites, directories).
2. Purpose of data use
We process personal information to:
Deliver services, audits, and proposals.
Respond to inquiries and provide client support.
Send newsletters, marketing emails, and campaign content via HubSpot, Instantly, Lemlist, and Apollo.
Track and improve website performance with GA4 and GSC.
Identify companies visiting our website using RB2B, and follow up with relevant marketing.
Personalize your experience and improve our content strategy.
Protect against fraud, abuse, or security threats.
Fulfill legal, contractual, and regulatory obligations.
We will not use your information for purposes not disclosed in this policy without your explicit consent.
3. Legal basis for processing (GDPR)
For users in the EU/UK, we rely on:
Consent: When you opt into newsletters, audits, or campaigns.
Legitimate interest: To run and grow our business, prevent fraud, and improve services.
Contractual necessity: To deliver services requested or agreed upon.
Legal obligation: To comply with laws, subpoenas, or regulatory requests.
4. Marketing and communications
We may send you promotional emails if you subscribe, download resources, or engage with our campaigns.
Outreach may be conducted via HubSpot, Instantly, Apollo, and RB2B.
You may unsubscribe at any time by clicking “unsubscribe” in emails or contacting us directly.
If you provide your phone number, we may contact you for business purposes. We comply with the Telephone Consumer Protection Act (TCPA) and provide opt-out mechanisms for SMS marketing.
We comply with CAN-SPAM (US), GDPR (EU/UK), CASL (Canada), and other applicable email/SMS marketing laws.
5. Sharing of information
We do not sell personal information. We may share it with:
Service providers: GA4, GSC, HubSpot, Instantly, Lemlist, Apollo, RB2B, and other IT or analytics vendors.
Business partners: for joint campaigns or co-marketing initiatives.
Professional advisors: such as legal, compliance, or accounting experts.
Authorities: when required by law or to protect rights, safety, and property.
Business transfers: if Authority Juice is acquired, merged, or sells assets.
6. Cookies and tracking technologies
We use cookies and similar technologies to:
Monitor site traffic and engagement (GA4).
Track organic performance (GSC).
Identify visiting organizations (RB2B).
Deliver targeted ads on platforms such as Google, Meta, and LinkedIn.
You can control or disable cookies in your browser settings, though some features may not function properly.
7. Data retention
We keep your data only as long as necessary to:
CRM data in HubSpot is retained as long as the relationship remains active or as required by law.
Campaign data in Instantly, Lemlist, Apollo, and RB2B may be stored for outreach and analysis.
Analytics data in GA4 and GSC is retained according to Google’s default policies unless configured otherwise.
When no longer needed, we securely delete or anonymize data.
8. Data security
We use technical and organizational measures to safeguard your information, including:
Encrypted storage and transmission of sensitive data.
Restricted access based on roles.
Regular audits and monitoring of systems.
While we take reasonable steps to protect your data, no method is 100% secure. We cannot guarantee absolute security.
9. International data transfers
Your data may be transferred to and processed in the United States and other jurisdictions where our service providers operate (e.g., Google, HubSpot). By using our services, you consent to these transfers.
10. Your rights
Depending on your jurisdiction, you may have rights including:
Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your data, subject to legal exceptions.
Restriction: Limit how your data is processed.
Opt-Out: Decline email marketing or targeted advertising.
Portability: Request your data in a structured, portable format.
Do Not Sell My Information (CCPA): California residents may opt out of data sharing considered a “sale.”
11. Children’s privacy
Our services are intended for businesses, not children. We do not knowingly collect data from individuals under 16. If you believe we have collected such data, contact us for removal.
12. Third-party websites
Our site may link to third-party websites. We are not responsible for their privacy practices.
13. Changes to this policy
We may update this Privacy Policy from time to time. When changes occur, we will update the “Effective Date” above and, if material, provide notice on our website.
14. Contact us
For questions, concerns, or requests:
Authority Juice
Email: info@authorityjuice.com
15. Liability disclaimer
By using our website and services, you acknowledge that:
Authority Juice is not liable for unauthorized access, disclosure, or loss of data caused by third parties outside our reasonable control.
We disclaim liability for damages arising from third-party links or partner tools used on our site.
Your continued use of our site indicates acceptance of these terms.
