How a FinTech brand achieved a 90X surge in search visibility

The FinTech space in the United States is super crowded.

Every week, another company raises funding and floods the market with ads. For this brand, the story was different.

They had a product people loved. Their customers were loyal. Their churn was almost nonexistent.

But outside that loyal base, hardly anyone knew they existed. Referrals and word of mouth kept them alive.

Paid campaigns kept the pipeline moving. But organic visibility (the engine that gives credibility and lowers CAC) was almost non-existent. Their Head of Marketing told us, “We can’t keep buying every lead forever.”

Our job was clear: make them visible where their buyers were already looking.

About the brand

This FinTech company in question sits at the intersection of payments and automation.

Their platform helps mid-market businesses process transactions faster, reduce manual errors, and gain real-time visibility into cash flow.

In a sector where trust and efficiency make or break adoption, they had the right product at the right time.

What they didn’t have was visibility. Competitors were dominating the SERPs. Buyers looking for “best B2B payments platform” or “invoice automation software” saw every other logo except theirs.

The opportunity was slipping through their fingers.

The Challenge

At the start of 2025, the numbers were stark:

• Impressions: 4,300 in six months

• Clicks: just about 200

• Keyword coverage: almost entirely branded terms

Their content existed, but it wasn’t optimized, connected, or aligned with search demand. The result: a strong product hidden behind a weak organic presence.

The Authority Juice approach

We treated this like what it was — a visibility problem. Not a content problem.

1. Expose the blind spots. A full audit uncovered crawl inefficiencies, canonical conflicts, and sitemap gaps that were blocking search visibility.
2. Rebuild their search footprint. We stripped out vanity keywords and focused exclusively on queries tied to revenue. That meant solution searches, competitor comparisons, and high-intent BOFU terms.
3. Dominate the funnel. We filled in every gap — awareness content, evaluation-stage resources, and decision-level assets that made it impossible to ignore them in the buying process.

The breakthrough

Six months later, their search visibility told a new story:

• Impressions: 4,300 → 391,000+

• Clicks: 200 → 3,000+

• Keywords: 800+ new rankings across TOFU, MOFU, BOFU

It was a 90X surge that repositioned them in their category. From being buried at the bottom of search results to showing up consistently across the funnel, they finally started competing on equal footing with larger, better-funded rivals.

Why it matters

Apart from relevant organic traffic, this FinTech brand wanted more leverage.

They also wanted buyers to find them, not just be bought through ads or outbound. 

Organic visibility delivered that. It gave them credibility in-market, lowered customer acquisition cost (CAC), and turned search into a compounding growth channel instead of a blind spot.

The takeaway

If you’re a CMO or growth leader, here’s the reality: your buyers are searching right now. The only question is whether they’re finding you or your competitors.

This FinTech brand chose to fix it.

In six months, they went from invisible to unavoidable. That’s what a 90X surge in search visibility looks like when the right system is in place.

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