Distribution.ai’s 69X organic lift in six months
Authority Juice stepped in and built a plan that stacked fundamentals in the right order.
Six months ago, Distribution.ai was every founder’s nightmare: a brilliant product trapped in obscurity.
They had built one of the sharpest AI-powered tools for repurposing content — turning a single podcast, webinar, or blog into dozens of market-ready assets. A category-defining idea.
But online?
They barely existed.
The numbers were brutal: 22 organic clicks in three months, 233 keywords (almost all branded), and traffic that barely trickled beyond the homepage.
Competitors with deeper pockets, such as Buffer, Loomly, Hootsuite, and SocialBee, owned every conversation that mattered. If you searched for AI content distribution, you found everyone except Distribution.ai.
This is where Authority Juice stepped in.
About the brand
Distribution.ai is a B2B SaaS company in the marketing technology space.
The product turns one podcast, webinar, or article into dozens of ready-to-publish assets for social, blogs, and email.
Teams get more reach from the content they already create.
Their category is crowded and noisy, with incumbents like Buffer, Hootsuite, Loomly, SocialBee, and a wave of AI upstarts chasing the same attention.
The moment we met
On paper, Distribution.ai had a sharp product and a clear value prop.
In search, the brand barely registered.
Our first sweep told a simple story:
Almost nine out of ten organic sessions landed on the homepage; product and solution pages were unseen; blog posts existed but didn’t rank.
The site held 233 keywords, and most were branded.
Unless someone searched the company name, they never crossed paths with the product.
Competitors with bigger budgets owned the guides, the how-tos, and the lists that buyers read before shortlisting tools.
That line set the stakes.
The team wanted pipeline and category presence, not another round of paid spend to plug the gap.
What we changed
We built a plan that stacked fundamentals in the right order and moved quickly from audit to execution.
Fix the foundation. We consolidated www and non-www into one canonical home, cleaned redirect chains, rebuilt the sitemap, and tightened crawl paths. Mobile speed improved after trimming unused scripts and compressing assets.
Make pages pull their weight. Titles and descriptions were rewritten around real search intent. Internal links surfaced orphan pages and pushed authority into product and solution content. Organization, Website, and SoftwareApplication schema clarified the entity and the offer.
Publish with purpose. A compact calendar mixed bottom-of-funnel terms that match how buyers evaluate tools with top-of-funnel topics that earn reach. Pieces like “AI content distribution” spoke to purchase-ready intent, while evergreen social timing and platform guides captured awareness.
Earn authority. Targeted outreach and PR expanded referring domains. The link profile diversified, and Domain Rating climbed into a more competitive range for the space.
Just the right work, sequenced well.
The change you can see
Keyword movement matched business intent. “AI content distribution” moved to the top spot.
“AI content repurposing” and “content repurposing tool” climbed into competitive ranges.
Discovery no longer depended on one page or on branded searches. Prospects now find Distribution.ai at the awareness stage and again when they are shortlisting tools.
Hear it from Ross Simmonds, the Founder of Distribution.ai
What we changed
1. Control over demand you don’t have to buy. Organic growth reduced dependence on ads and lowered the cost to acquire attention.
2. Coverage across the journey. New entry points at TOFU and BOFU created steadier volume and better intent mix.
3. Authority that accelerates everything else. Faster indexing, better crawl efficiency, and a stronger link profile made each new page perform sooner.
Distribution.ai started here — with an audit. Six months later, they have seen immense progress.
