Distribution.ai’s 69X organic lift in six months
Authority Juice stepped in and built a plan that stacked fundamentals in the right order.
Six months ago, Distribution.ai was every founder’s nightmare: a brilliant product trapped in obscurity.
They had built one of the sharpest AI-powered tools for repurposing content — turning a single podcast, webinar, or blog into dozens of market-ready assets. A category-defining idea.
But they barely existed online.
The numbers were brutal: 22 organic clicks in three months, 233 keywords (almost all branded), and traffic that barely trickled beyond the homepage.
Competitors with deeper pockets, such as Buffer, Loomly, Hootsuite, and SocialBee, owned every conversation that mattered. If you searched for AI content distribution, you found everyone except Distribution.ai.
This is where Authority Juice stepped in.
About the brand
Distribution.ai is a B2B SaaS company in the marketing technology space.
The product turns one podcast, webinar, or article into dozens of ready-to-publish assets for social, blogs, and email.
Teams get more reach from the content they already create.
Their category is crowded and noisy, with incumbents like Buffer, Hootsuite, Loomly, SocialBee, and a wave of AI upstarts chasing the same attention.
The moment we met
On paper, Distribution.ai had a sharp product and a clear value prop.
In search, the brand barely registered.
Our first sweep told a simple story:
Almost nine out of ten organic sessions landed on the homepage; product and solution pages were unseen; blog posts existed but didn’t rank.
The site held 233 keywords, and most were branded.
Unless someone searched the company name, they never crossed paths with the product.
Competitors with bigger budgets owned the guides, the how-tos, and the lists that buyers read before shortlisting tools.
Canonicals conflicted, sitemap bloat confused crawlers, and redirects slowed crawl speed.
Pages loaded heavily, with scripts no one needed.
Search intent and blog structure were off.
Product & solution pages had no internal links pushing authority their way.
That line set the stakes.
The team wanted pipeline and category presence, not another round of paid spend to plug the gap.
What we changed
We built a plan that stacked fundamentals in the right order and moved quickly from audit to execution.
Fixed the foundation. We consolidated www and non-www into one canonical home, cleaned redirect chains, rebuilt the sitemap, and tightened crawl paths. Mobile speed improved after trimming unused scripts and compressing assets.
Made pages pull their weight. Titles and descriptions were rewritten around real search intent. Internal links surfaced orphan pages and pushed authority into product and solution content. Organization, Website, and Software Application schema clarified the entity and the offer.
Published with purpose. A compact calendar mixed bottom-of-funnel terms that match how buyers evaluate tools with top-of-funnel topics that earn reach. Pieces like “AI content distribution” and "best content distribution tools" spoke to purchase-ready intent, while evergreen social timing and platform guides captured awareness. Pieces like "Best Time to Post on X" and "Best Time to Post on Bluesky" earned visibility across Google's AI Overviews.
Earned authority. Targeted PR and backlink outreach helped Distribution.ai get picked up across industry directories, SaaS lists, and media mentions. Domain Rating improved steadily (from 32 to 52), and each new page indexed faster than the last.
Just the right work, sequenced well.
The change you can see
In April 2025, the site ranked for 151 keywords. Only two sat in the top three.
By October, it held 365 keywords, with 54 in the top three and 63 in the top ten.
Keyword movement matched business intent. “AI content distribution," "best content distribution tools, "content distribution," and more moved to the top spot and earned AI citations.
“AI content repurposing” and “content repurposing tool” climbed into competitive ranges.
Discovery no longer depended on one page or on branded searches. Prospects now find Distribution.ai at the awareness stage and again when they are shortlisting tools. Organic became a part of their sales engine.
Recognition inside LLMs
Today, the brand is also being cited in LLM outputs.
Search for “Top 10 content distribution tools,” and you’ll find it listed among giants like Buffer, SocialPilot, Hootsuite, and Mailchimp.
That placement signals that Google’s AI systems and large language models now recognize Distribution.ai as a credible entity in its space.
It’s validation from Google’s AI models and large language frameworks that aggregate, evaluate, and cite the most credible entities in each domain.
This is where real brand authority now lives.
Visibility is now about being referenced, summarized, and trusted by AI systems that rewrite how discovery happens. For distribution.ai, it signals entity strength. Google now understands what the brand does, who it serves, and where it fits in the content-distribution ecosystem.
More results from Google's AI Overviews 👇
Hear it from Ross Simmonds, the Founder of Distribution.ai
What we changed
1. Control over demand you don’t have to buy. Organic growth reduced dependence on ads and lowered the cost to acquire attention.
2. Coverage across the journey. New entry points at TOFU and BOFU created steadier volume and better intent mix.
3. Authority that accelerates everything else. Faster indexing, better crawl efficiency, and a stronger link profile made each new page perform sooner.
This growth came from stacking fundamentals in the right order.
Technical clarity → Intent-driven content → Schema-backed authority → Consistent publishing → Real distribution power.
Distribution.ai started here — with an audit. Six months later, they have seen immense progress.
