Madhurima Halder

Hi 👋 I’m Madhurima (you can call me Rima).

I'm the founder of Authority Juice, where I help B2B brands grow without burning $$$ on ads. Through end-to-end content, SEO, and founder branding, I turn expertise into influence and influence into real business impact.

I’ve spent years scaling B2B brands, driving growth, and shaping strategies that create long-term visibility and trust. Part-time, I'm also diving into AI agents, exploring how automation and intelligence can change the way we build brands, tell stories, and grow companies.

Blogs by author

Madhurima Halder

6 things I learned in my first 90 days running a growth lab

Lessons from the part of entrepreneurship no one glamorizes

Madhurima Halder

6 things I learned in my first 90 days running a growth lab

Lessons from the part of entrepreneurship no one glamorizes

Madhurima Halder

6 things I learned in my first 90 days running a growth lab

Lessons from the part of entrepreneurship no one glamorizes

Madhurima Halder

6 things I learned in my first 90 days running a growth lab

Lessons from the part of entrepreneurship no one glamorizes

Madhurima Halder

The no-BS checklist to win Google’s AI Overviews in 2025

Make your website AI-ready

Madhurima Halder

The no-BS checklist to win Google’s AI Overviews in 2025

Make your website AI-ready

Madhurima Halder

The no-BS checklist to win Google’s AI Overviews in 2025

Make your website AI-ready

Madhurima Halder

The no-BS checklist to win Google’s AI Overviews in 2025

Make your website AI-ready

Madhurima Halder

Why most SEO playbooks are outdated (and how to build one that works in 2025)

The game has changed. Learn how to win.

Madhurima Halder

Why most SEO playbooks are outdated (and how to build one that works in 2025)

The game has changed. Learn how to win.

Madhurima Halder

Why most SEO playbooks are outdated (and how to build one that works in 2025)

The game has changed. Learn how to win.

Madhurima Halder

Why most SEO playbooks are outdated (and how to build one that works in 2025)

The game has changed. Learn how to win.

Madhurima Halder

How to build a growth flywheel that doesn’t need a $50k/month ad budget

For founders & CMOs tired of chasing CAC goals

Madhurima Halder

How to build a growth flywheel that doesn’t need a $50k/month ad budget

For founders & CMOs tired of chasing CAC goals

Madhurima Halder

How to build a growth flywheel that doesn’t need a $50k/month ad budget

For founders & CMOs tired of chasing CAC goals

Madhurima Halder

How to build a growth flywheel that doesn’t need a $50k/month ad budget

For founders & CMOs tired of chasing CAC goals

Madhurima Halder

You'd be nuts to ignore Vibe Marketing

How smart brands are using it to crush the game.

Madhurima Halder

You'd be nuts to ignore Vibe Marketing

How smart brands are using it to crush the game.

Madhurima Halder

You'd be nuts to ignore Vibe Marketing

How smart brands are using it to crush the game.

Madhurima Halder

You'd be nuts to ignore Vibe Marketing

How smart brands are using it to crush the game.

Madhurima Halder

Why most founders sleep on personal branding (until it hurts)

Your brand is being built right now — with or without you

Madhurima Halder

Why most founders sleep on personal branding (until it hurts)

Your brand is being built right now — with or without you

Madhurima Halder

Why most founders sleep on personal branding (until it hurts)

Your brand is being built right now — with or without you

Madhurima Halder

Why most founders sleep on personal branding (until it hurts)

Your brand is being built right now — with or without you

Madhurima Halder

I quit my full-time job to bet on my own damn vision

This is me building Authority Juice from the ground up.

Madhurima Halder

I quit my full-time job to bet on my own damn vision

This is me building Authority Juice from the ground up.

Madhurima Halder

I quit my full-time job to bet on my own damn vision

This is me building Authority Juice from the ground up.

Madhurima Halder

I quit my full-time job to bet on my own damn vision

This is me building Authority Juice from the ground up.

Madhurima Halder

The busy founder’s playbook for personal branding

Without the burnout 😮‍💨

Madhurima Halder

The busy founder’s playbook for personal branding

Without the burnout 😮‍💨

Madhurima Halder

The busy founder’s playbook for personal branding

Without the burnout 😮‍💨

Madhurima Halder

The busy founder’s playbook for personal branding

Without the burnout 😮‍💨

Madhurima Halder

Why “scale” is a dangerous word for content

Focus on depth, not volume

Madhurima Halder

Why “scale” is a dangerous word for content

Focus on depth, not volume

Madhurima Halder

Why “scale” is a dangerous word for content

Focus on depth, not volume

Madhurima Halder

Why “scale” is a dangerous word for content

Focus on depth, not volume

how to explain marketing to c-suite executives

Madhurima Halder

How to explain marketing to your CEO & CFO (without getting your budget cut)

Making the case

Madhurima Halder

How to explain marketing to your CEO & CFO (without getting your budget cut)

Making the case

Madhurima Halder

How to explain marketing to your CEO & CFO (without getting your budget cut)

Making the case

Madhurima Halder

How to explain marketing to your CEO & CFO (without getting your budget cut)

Making the case

You’ve just sipped Authority Juice →

Subscribe to receive posts and the latest updates on all things organic marketing directly in your inbox.

You’ve just sipped Authority Juice →

Subscribe to receive posts and the latest updates on all things organic marketing directly in your inbox.

You’ve just sipped Authority Juice →

Subscribe to receive posts and the latest updates on all things organic marketing directly in your inbox.

You’ve just sipped Authority Juice →

Subscribe to receive posts and the latest updates on all things organic marketing directly in your inbox.

Links

Legal

Connect

info@authorityjuice.com

AUTHORITY JUICE *

Links

Legal

Connect

info@authorityjuice.com

AUTHORITY JUICE *

Links

Legal

Connect

info@authorityjuice.com

AUTHORITY JUICE *

Links

Legal

Connect

info@authorityjuice.com

AUTHORITY JUICE *